In what promises to be the dawn of a new era of one of the industry's favourite events of the year, the inclusion of many more brands, and the success of having opened its doors to the public for the first time in 2017 has made SIHH 2018 one of the most anticipated watch industry events in recent times.
Follow us at The Watch Press as we look at many of the new releases which will be making their entrances in our pre-event build up.
Endeavour Flying Hours, with its unusual array of three discs and elevated central ring is like an unfamiliar dialect; it's making sense, yet it just takes a moment to understand what it's saying, but once you do, it's plain sailing
With the doors of Geneva's Palexpo exhibition centre open for business, SIHH 2018 is go, and with no fewer than thirty-five brands exhibiting their latest novelties in this increasingly important showcase, surprises await around every corner!
In the run-up to SIHH 2018 details of the new Vacheron Constantin Overseas Dual Time models have just been announced.
In the run-up to the year's first major watch industry event, the SIHH 2018 which takes place in Geneva's Palexpo exhibition centre, the pre-show announcements have already unveiled a swathe of tantalising timepieces and the promise of much more to come. We're going to take a look at some of the highlights we've seen so far.
In reviving their Geophysic model, Jaeger-LeCoultre certainly hit the right note with critics and buyers alike in 2015, with its distinctive jumping seconds hand and clean crisp design inspired by a 1950s classic, and now with a new blue dial this 100 piece boutique edition the Geophysic True Second
With jumping digits and sumptuous lacquered dial, the IWC Tribute to Pallweber Edition "150 Years" is a very rare bird indeed, and we need to track all the way back to the late 1800s to uncover the raison d'être behind this exceptional edition.
Audemars Piguet's celebrations to mark the twenty-fifth anniversary of its legendary sports watch include the Royal Oak Offshore Tourbillon Chronograph in a bold and futuristic design which will be made available in two 50-piece limited editions in steel and rose gold.
With another man's defining classic ever present in the shadows, and a skeptical, hesitant management, a young designer was tasked to create a watch which would break new ground for the brand. No pressure then.
The Chronomètre Ferdinand Berthoud FB 1R-6 is a very special wristwatch for the serious connoisseur, which celebrates the inventiveness of the horologic pioneers whose legacy paved a route from which virtually every aspect of the modern profession can be traced back.